Haan, the brand that defends water and life
Accessories

02 June 2021

Haan, the brand that defends water and life

Haan, the brand that defends water and life



Never has talking about life and the conditions in which we live had such importance as now. With the pandemic, all the problems have taken on a new dimension. And that is exactly what Haan has realised.


Founded in 2018 by Eric Armengou and Hugo Rovira, Haan is a company that produces disinfectants. More than just a brand, Haan is an example of corporate activism with a social commitment. It was created with the aim of generating a better future, more specifically in developing countries without access to drinking water.


The Barcelona-based company began taking its first steps even before Covid19 became a reality. Given how many viruses and bacteria are transmitted by our hands, Armengou and Rovira saw that antiseptics were seen as just a medical product and this was something they wanted to change. Therefore, they created a more appealing and attractive packaging to encourage widespread use of the sanitiser in everyday life.


'Ready to care' and 'Ready to change' are Haan's mottos. The former is related to the products created by the brand and the latter to the social project 'Water is life'. As a way of combating water scarcity, Haan donates 20% of its profits, which are subsequently used in awareness campaigns and the construction of water wells in needy communities. To date, seven wells have been built in Malawi and there are plans to build 10 more.


"We believe that every person in the world should have access to a source of clean water" argue Armengou and Rovira. According to the brand's website, 785 million people live without access to safe water and every two minutes a child dies from a waterborne disease. It was because they saw such alarming statistics that Haan's founders decided to bring clean water to developing countries. Access to water is, in many cases, miles away, meaning women and girls cannot work and study to fetch water. By creating the wells, the brand is enabling improved health conditions, increased school enrolment and the development of the communities' economy. So far, 2 102 people benefit from the wells that Haan has funded. 





The importance of Haan's project gained another dimension with the pandemic, considering that hand washing is one of the most important points in preventing the spread of the virus. In addition to the 'Water is life' project, the brand also contributes with disinfectants for the communities where it operates.


Basically, HAAN wants us to rethink the way we look at water. Beyond the amount we can save if we turn off the tap while washing our hands and face, while brushing our teeth or while taking a shower, Haan points to the use of water in food production. Animal production, especially for meat and dairy, is one of the most water-intensive industries. Furthermore, do you know how much water it takes to produce a non-sustainable cotton t-shirt? 2 500 litres. This is just one of the examples that the brand gives when it calls for smarter consumption. Buying less saves money, reduces the waste produced and improves the ecological footprint. As Haan says "sometimes less is actually more".


 


A greater purpose


In addition to the brand's contribution to the fight against water scarcity, where one Haan Pocket equals 134 litres of clean water, Haan is a company with a conscious production. 95% of the products used in the disinfectant formula are natural and the packaging is 100% recyclable and reusable. With refills available, Pocket now last longer, helping to reduce plastic by 89%. Rethink, reduce, reuse and recycle are the goals. A refill consumes 80% less water in its production than a Pocket.


With Nordic inspiration, Haan's hand sanitizers have 65% alcohol in their composition, which kills 99.9% of germs and bacteria. In order to fight the idea that all disinfectants dry the skin and smell bad, the Haan Pocket - named after its size - has aloe vera and several scents. The collection we have available is called Shake It Up and is inspired by summer and classic cocktails. Manhattan Glacé (red fruits), Spicy Ginger Ale (ginger), Gentle Paloma (plum), Margarita Spirit (lemon) and Mojito Splash (mint) are the five exotic fragrances of the disinfectants.


When you don't have water around, Pocket sprays are a great option. Easy to apply and extremely portable, Haan Pockets have been named by the Financial Times as one of the 24 essentials for safe and stylish travel in 2021.





Discover the Shake It Up collection here and the stylish ribbon we've got for taking your Haan with you everywhere.



Haan


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