New Era's NBA dribble
Clothes

08 July 2021

New Era's NBA dribble

New Era's NBA dribble



Ball in the air! That's how a basketball game starts and we're going to adopt the same style. So New Era on the air! With the NBA Finals games taking place over the next few weeks, which piece of clothing will win out when it comes to putting together an outfit for the occasion? Are you going to choose a New Era cap, t-shirt, sweater or all of them?


Although basketball is not as popular in Portugal as football, the sport attracts a lot of attention, especially around playoff time. Don't know what that is? Don't worry, in a moment we will give you a brief explanation. Regardless of whether you follow the sport closely or not, there are team names like the Los Angeles Lakers, the Boston Celtics and the Chicago Bulls that are certainly not unfamiliar to you. With New Era, you can wear the name of your favourite team on your chest or on your head.


New Era, created in 1920 by Ehrhardt Koch, is a brand known worldwide for its hats and its connection to the world of sports. The first and main investment was with baseball in 1934, by making caps for the Cleveland Indians. In less than 20 years, the brand became the sole supplier of caps to major league baseball teams. Next came a partnership with the NFL-the professional American football league-in 2012 and the NBA-the national basketball association-in 2016.



It was in the 1980s that New Era began selling its sports caps to the general public. Team fans were able to wear the caps their idols wore and, from 2008, t-shirts with the name of the teams they loved so much. Although we have available New Era products referring to baseball and American football, today we will focus only on basketball. Even because, on July 6th, the NBA finals started.


The NBA is the body responsible for the biggest basketball competition in the United States of America (USA). The annual championship consists of two parts: the regular season and the playoffs. The regular season, usually played between October and April, is aimed at ranking the teams. There are 30 in play and they are divided by conference and division. Simply put, there are two conferences that essentially divide the map in two: west and east. In turn, each conference is separated into three divisions, each of which has five teams associated with it. For example, the Utah Jazz was the highest ranked team of the 2021 season and is part of the northwest division of the western conference.


As we said, the regular season ended in April and the finale that is happening now pertains to the playoffs. In the playoffs the top eight teams from each conference play, with each team needing to win to move on to the next round. The scenario changes in the finals, which this year is being played between the Phoenix Suns and the Milwaukee Bucks. Normally held in June, with this year being pushed back a month due to the pandemic, the finals are played to the best-of-seven games. The Suns won the first and the second is tonight at 9 p.m. US time. Here in Portugal, it's at 2 a.m. tomorrow morning. With everything still wide open, the only thing known for sure is that the first four games will take place on July 6, 8, 11 and 14. Should they be needed, the last three games will be on the 17th, 20th and 22nd of this month.



The teams that are in this year's NBA Finals are not ranked among the best ever. Those spots are reserved for the Los Angeles Lakers and the Boston Celtics who already have 17 NBA Finals wins on their resume. In third and fourth place we have the Golden State Warriors and the Chicago Bulls with six championships each. These are the teams chosen by New Era to shine in their collections over the last years.


On our website you can find t-shirt, sweaters and caps from various collections such as Summer City, Own the Court and Shoot Your Style. The products are unisex and have a strong graphic component, with the logos of each team highlighted. In addition, you can also find a tribute to city heat and palm trees at sunset, just in time for summer.


It was with brands like New Era that basketball entered the streetstyle imagination. That's why New Era invites you to express your personality and find out more about NBA teams. Are you going to join the fashion x sport combination or are you going to stay outside the lines? Check out the products of New Era's NBA collections below.


 

NBA at New Era


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