Top 5: New Balance
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01 August 2021

Top 5: New Balance

Top 5: New Balance



Welcome to the new Top 5 section. In this space we'll talk about the five most fashionable models of the moment of the brands you like so much. To kick things off, we chose a brand from Massachusetts, USA. As you may have already understood from the title, we're obviously talking about New Balance.


I'm sure you know the brand, but did you know that it's thanks to chickens that we wear New Balance sneakers today? It's a strange combination, for sure. However, it was by observing the legs of chickens, in particular their claws, that the brand's founder realised that they provided a perfect balance with three points of support. This new form of balance gave rise to the brand and the name New Balance.


Unlike other companies, New Balance does not name its models. Instead, it assigns them numbers. This numbering system was thought out with the intention of giving prominence to each model and not to one in particular. The numbers are decided based on the technology, the version and the performance of the sneakers. Tendentially, the higher the number, the higher the technology of the model.


 


 The 237





Nowadays, the line between performance and lifestyle is blurred. Thanks to this paradigm shift, we now have models like the 237. Inspired by running versions from the 1970s, the 237 is derived from the Comp 100. This comparison can be made thanks to the similarity of the sole, which in the latest model is exaggerated, giving it prominence.


With a designcontemporary design, the oversized 'N' logo made of nylon or leather, depending on the model, makes the sneakers more elegant and, in a way, classic. According to the model's designer Charlotte Lee, the 237 can be worn with everything. They are full of details repatched from other models, making them an archive in progress, without ever forgetting the new improvements.


You can find this model in several colours. Some options are more sober, like the 237 in black or white, others are more irreverent, as they mix more than four colours. Besides, there are versions with different types of fabrics.


 


The 327





Apart from the number, there are other similarities between the 237 and the 327. Like the first one, this one also exists in various colours and with various materials. Some are in fabric, others in leather. Some have only two colours, others have seven. There is something for everyone.


The inspiration of the model also comes from the designs of the brand from the 70s. The sneakers were originally intended for running, but eventually evolved into a more casual aesthetic. The rubber sole extended to the heel, with patterns that remind us of legos, is undoubtedly the 327's characterizing factor.


Since they were introduced last year, these sneakers have been a success. It's because of this that New Balance continues to launch new colours, like the model completely in black and white. After the cheerful summer colours, two more basic options now arrive, where the quality of the material is highlighted.

 



The 574




The next sneakers are the 574, New Balance's most iconic model. At least, that's how it's referred to by the brand itself.The model was born in 1988 and, just like the previous ones, was thought of as a running product. However, it became an indispensable piece in our outfits due to the comfort and the variety that it offers. Several colours and patterns allow us to combine them with anything. It was due to their more accessible price that the 574 became a timeless and classic model.


30 years later, New Balance revisited the design of the 574 in 2018, updating it. In doing so it brought the sneakers back into the limelight. In addition, more recently, it bet on a digital campaign with five Portuguese personalities. Influencer Joana Vaz, musician Dino d'Santiago, actress Paula Lobo Antunes, futsal player Erick Mendonça and visual artist Tamara Alves show that the New Balance 574 are for everyone, including adults and children.


 

The 5740





Don't confuse these sneakers with their predecessors! The DNA behind the 5740 is the same as that of the 574, but the models themselves are quite different. The famous 'N' has grown, the sole has expanded and the colours have become more minimalist. In the 5740, you'll find some modern sneakers that mix designs from the 80s and 90s.


The differentiating feature of these New Balance is undoubtedly the exaggerated sole. In addition to the size, the upper sole has wave-like embossing, giving it a somewhat coarse look. Also represented as 57/40, the model is an homage to the 5xx series. On the label, you'll be able to see the brand's tagline 'The Intelligent Choice'.



 

The 997





To end on a high note, we bring you a model that was born in 1991. The 997 has an impact absorption system, as well as two technologies combined to provide greater cushioning. Unlike all the previous models, the 997 was not as successful over the years and has only recently been relaunched.


Within the 99x series, the 997 sneakers brought a cleaner and slightly higher sole and a more pointed front. The model, often worn by Bill Clinton, eventually became an icon. Thanks to that, in 2019, it was improved, thus emerging the 997H. These new New Balance are lighter due to a change of sole, keeping all the comfort and responsiveness.


Just like the 574 model, you can find the 997 and the 997H in several colours and several sizes on our website. With a clean look, these sneakers are easy to combine with everything.




237                    327                    574                   5740                    997 


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