327, the heritage design
Footwear

19 April 2021

327, the heritage design

327, the heritage design


The year is 1976. The model is the 320. And the appearance of the famous 'N' logo is number 1. This is just one of the references of the New Balance 327, which were inspired by the designs of the brand from the 1970s. A model that was originally thought for running has evolved to a casual aesthetic, keeping all the comfort. In addition to the 320 design, elements of the 355 and CompSeries models can also be found in the 327.


Numbers aside, this retro model from New Balance celebrates the iconic 70s silhouette by adding contemporary details, such as the oversized logo on the side. The lightweight mesh and suede construction offers good breathability, bringing extra comfort to the model. With the rubber sole extending to the heel, the New Balance 327s add an edgy touch to any outfit.


The New Balance 327 have been gaining fame since the sneakers were introduced in the market about a year ago in partnership with Casablanca. New Balance decided to continue betting on the model, having launched the " Natural Indigo" this month, the sneakers in dark blue and golden brown that you can see on the image above.  Check here for the designs that we have available on our website for men and women.





It may look like it, but it's not...


The numbers are the same, but the order is different! New Balance's 237 model may even have inspirations in common with the 327, but it's not the same. The MS237 represent the next step in the evolution of footwear design, with a different sole inspired by the Comp 100. Its versatility combines the past with the present and even the future. We have this design availablein several colours.




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